I recently received this Verizon Fios advertisement (PDF) in the mail.
The headline reads: "Once you know FiOS, cable crumbles."
The proof? A large bar graph depicting "Customer TV Satisfaction Rating" that clearly shows Verizon FiOS's red bar higher than the other nine competitors' white bars.
The problem? If the reader actually pauses to look at the graph, she will immediately notice that 53% of customers are not very satisfied with Verizon FiOS.
While this is better than next-closest AT&T U-Verse (61% are not very satisfied) and significantly better than Comcast (89% are not very satisfied), one has to wonder if there isn't a better metric to be showcasing here.
Do you really want to tell your prospective new customer that the odds are slightly better than half the prospect isn't t going to be very satisfied with your product?
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