Logorama is a 16-minute short film directed by a French animation company, H5, that satirizes the modern branded lifestyle. It was shown at Cannes last year, and won an Oscar earlier this spring. I finally watched it. It is at times funny, at times perplexing, and at times over the top. Often, it is some combination of these things. It's definitely not for kids. Brandweek magazine had this to say about it earlier this year:
No brands were harmed during the filming of Logorama, according to the producer of the 16-minute short that won an Oscar the other night. Guess that depends on your definition of "harmed," since the whole film revolves around a logo-littered dystopian Los Angeles where Ronald McDonald packs heat, Mr. Clean goes gay and MGM's lion loses his roar. No lawsuits, so far, stemming from the animated short, but keep your eyes peeled....It's intended to make a statement about our advertiser-saturated society, naturally, and does just that. (via Brandfreak)
Watch it on Vimeo.
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